Audience Research & Behavioral Data Analyst

Change Craft is a Sacramento-based strategic communications firm serving government agencies, nonprofits, businesses, and political campaigns across California. As a certified small business and minority-owned business, we specialize in issue advocacy, coalition building, multicultural and LGBTQ+ community strategy, public health communications, and political and public affairs campaigns. We collaborate closely with our clients and the communities they serve to design campaigns that inform, engage, and drive meaningful change.

We are seeking an Audience Research & Behavioral Data Analyst to lead the research and analytical work that informs our clients' public health, advocacy, and public affairs campaigns. In this role, you will design and conduct audience research, analyze behavioral and demographic data, and translate findings into actionable insights that shape campaign strategy across multiple client accounts.

What You'll Do

• Design and execute audience research studies, including surveys, focus groups, and secondary data analysis, to inform campaign strategy
• Analyze behavioral, demographic, and attitudinal data to identify trends and audience segments relevant to public health, advocacy, and public affairs initiatives
• Synthesize research findings into clear, actionable insights and recommendations for account teams and clients
• Prepare research memos, briefing decks, and summary reports that communicate findings to internal teams and external stakeholders
• Support recruitment and coordination for interviews, focus groups, and surveys targeting general and special populations
• Track relevant public health, policy, and social trends that may inform ongoing or upcoming campaigns
• Collaborate with account leads and consultants to ensure research aligns with each client's broader communications and advocacy strategy
• Build and maintain dashboards and reporting tools to track audience and behavioral data over time
• Maintain organized documentation of research methods, data sources, and findings across multiple concurrent client projects
• Present research insights to internal teams and, when appropriate, directly to clients or coalition partners

What We're Looking For

• 3+ years of experience conducting audience research, behavioral or public-opinion data analysis, or related work, ideally within a public health, advocacy, nonprofit, government, or agency setting
• Strong analytical skills with the ability to interpret quantitative and qualitative data and translate it into clear recommendations
• Experience with survey or public-opinion research methodology, focus groups, and secondary data analysis
• Working knowledge of SQL and experience building dashboards or data visualizations
• Comfort managing multiple research projects simultaneously across different clients and subject areas
• Excellent written and verbal communication skills, with the ability to present findings to varied audiences
• Detail-oriented, with strong organizational skills and sound judgment when handling sensitive or community-specific data
• Genuine interest in public health, advocacy, or community-focused communications work

Nice to Have

• Experience with data visualization or business intelligence tools such as Looker, Tableau, or Power BI
• Familiarity with Python for data analysis
• Familiarity with research involving multicultural or LGBTQ+ communities
• Background in public health, political science, sociology, communications, or a related field
• Market research or public opinion research background
• Experience presenting research findings to clients or external stakeholders

What Success Looks Like

• Research that provides clear, reliable insights account teams can confidently build campaign strategy around
• Timely, well-organized reporting that keeps client research projects on track
• Strong collaboration with account leads to ensure research findings translate into effective, audience-informed campaigns