Email Marketing & Client Database Manager

Change Craft is a Sacramento-based strategic communications firm serving government agencies, nonprofits, businesses, and political campaigns across California. As a certified small business and minority-owned business, we specialize in issue advocacy, coalition building, multicultural and LGBTQ+ community strategy, public health communications, and political and public affairs campaigns. We collaborate closely with our clients and the communities they serve to design campaigns that inform, engage, and drive meaningful change.

We are seeking an Email Marketing & Client Database Manager to own the outreach infrastructure that powers our clients' advocacy, engagement, and public affairs campaigns. Because we work across multiple clients and campaigns at once, including government agencies, nonprofits, coalitions, and political efforts, this role requires someone who can keep several outreach programs, contact databases, and email calendars organized simultaneously without losing track of any one of them. You will manage our HubSpot CRM and Mailchimp email platform, run day-to-day outreach campaigns on behalf of clients and coalitions, and make sure our contact data stays clean, segmented, and ready to mobilize, whether that's a legislative alert, a coalition action, a nonprofit newsletter, or a paid outreach push.

What You'll Do

• Plan, build, and execute email campaigns across multiple client and coalition accounts (advocacy alerts, newsletters, fundraising and mobilization asks, event promotion, nurture sequences) in Mailchimp
• Manage and maintain HubSpot CRM records across client and coalition contact lists, keeping data accurate, current, and properly segmented by client, issue, and audience
• Own ongoing outreach programs from planning through execution, tracking, and follow-up, coordinating with account leads on timing and messaging
• Build and maintain distinct lists, segments, and tags for each client or coalition to ensure the right message reaches the right audience, including multicultural and LGBTQ+ community-specific segments
• Monitor and report on email performance (opens, clicks, conversions, unsubscribes) by client and campaign, and translate results into recommendations for account teams
• Maintain data hygiene across HubSpot and Mailchimp, including deduplicating records, correcting formatting, merging duplicate client lists, and archiving stale contacts
• Manage data sync and integrations between HubSpot, Mailchimp, and other tools used across accounts
• Ensure compliance with email marketing and political communications regulations, including CAN-SPAM, CASL, and applicable state and political disclosure requirements
• Partner with account leads and consultants to align outreach with each client's broader advocacy, public affairs, or communications strategy
• A/B test subject lines, content, and send times to optimize engagement across diverse audiences
• Maintain documentation for email workflows, database structure, and client-specific processes

What We're Looking For

• 2+ years of experience in email marketing, CRM or database management, or a related role; agency, nonprofit, government affairs, or political experience is a strong plus
• Hands-on experience with HubSpot and Mailchimp, or comparable platforms
• Comfort managing multiple accounts, lists, and campaigns simultaneously without losing organization
• Strong understanding of email marketing best practices, deliverability, and audience segmentation
• Detail-oriented, with the judgment to handle sensitive or politically nuanced contact data appropriately
• Familiarity with, or willingness to learn, compliance rules specific to nonprofit, government, and political email communications
• Excellent written communication skills and comfort adapting tone across clients and audiences
• Genuine interest in advocacy, public affairs, or community-focused work

Nice to Have

• Experience supporting political campaigns, advocacy coalitions, or nonprofit membership programs
• Familiarity with multicultural and LGBTQ+ community engagement or outreach strategy
• Basic HTML/CSS skills for email template customization
• Experience with reporting dashboards, such as HubSpot reporting or Google Looker Studio
• Familiarity with additional platforms such as Klaviyo or ActiveCampaign
• Strong list hygiene discipline and experience maintaining clean contact databases

What Success Looks Like

• Clean, well-segmented, up-to-date contact databases across all client and coalition accounts
• On-brand, on-time email campaigns that hit engagement benchmarks for each client
• Reliable outreach infrastructure that account leads can trust to mobilize audiences quickly when a campaign needs it